British pop star Robbie Williams will receive the award for outstanding contribution to music at the 2010 Brit Awards, awards organizers announced Friday.
Williams began as a teen dancer and singer with boy band Take That and parlayed his smooth vocals into a successful solo career.
Among his big hits are Angels, Rock DJ, Feel andMisunderstood, which was on the soundtrack to the film Bridget Jones: The Edge of Reason.
Williams has won 11 Brit Awards, beginning with a best single prize for Could It Be Magic when he was with Take That.
After he went solo, he won as best British male artist in 1999, an award he has won four times.
He has sold more albums in the U.K. than any other British solo artist in history and has had a significant European following, although his North American popularity was never as strong.
Ged Doherty of the Brits committee called Williams "one of the outstanding artists and performers of his generation."
The outstanding contribution award has previously been won by The Pet Shop Boys, Paul McCartney, Oasis and The Who.
Williams, 35, recently made a comeback with an appearance on British reality show X Factorand a performance at the BBC Electric Proms, his first U.K. concert in three years.
The star is also set to perform live at the Brit Awards ceremony at London's Earls Court on Feb. 16, 2010.
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